Into this fray stepped Walter Chrysler with the announcement of three new makes of vehicles. The first Plymouth (or "Chrysler Plymouth" as it was originally billed) was a continuation of the old Chrysler Four, which was itself a continuation of the final Maxwell. But Dillon, Reed was likely far more unnerved by the other two introductions; a new lightweight six-cylinder car, the DeSoto, which initially sold right below Dodge in price, and the Fargo line of trucks, aimed straight at the Dodge truck line. In his excellent biography of Walter P. Chrysler, Vincent Curcio states that DeSoto and Fargo were created for the primary purpose of intimidating Dillon, Reed into selling Dodge... which they did later in 1928 for $170 million, perhaps short of their asking price but still at a profit.
I wisdh I knew hw to get photos off my phone I would post them.